Iceberg Productions

冰山影像

Logo | Business Card

Background

Iceberg Productions was established by Zed Wang, a film director who began his career as a photographer in California and became the founder of a production studio with 15+ years of industry experience.

Zed explained the name of "Iceberg" was inspired by the Iceberg Theory and a quote by Ernst Hemingway, "only the tip of the iceberg showed in fiction—your reader will see only what is above the water—but the knowledge that you have about your character that never makes it into the story acts as the bulk of the iceberg. And that is what gives your story weight and gravitas".

With an in-depth understanding of his value, passion and belief in film, the logo reflects the brand’s purpose as well as showing his style of story's narrative.

Brief

We cannot catch up with the speed of civilizational collapse, however, through the lens of a film we can dig deeper into the iceberg and reveal many more touching stories.